This episode was originally recorded during a LIVE Periscope. Episode #119
Block Scheduling – Theme your Days – Tuesday – Marketing & Social Media
If you’re just joining us, today’s Scope is the third part of a series on Theming Your Work Week and in case you missed either the introduction, or part two, I have provided a very quick synopsis at the bottom of this post.
Today we’re going to focus on Tuesday’s Theme: Marketing & Social Media.
Tuesday is probably my favorite day of the week, because I naturally love marketing and am fueled up by the creativity that this day allows.
Here is where I like to start on Tuesdays…
Write, produce and schedule our stores weekly email newsletter. This takes at least an hour, as our store’s emails are very informative, full of things that I know my customers like, such as how to videos, delicious recipes, features on new products that are coming out, sharing of what we found at market, highlights from a recent event in the store, or promotion of one that is soon to happen, etc.
Keep it interesting!
I will put 10-15 links throughout the newsletter and use lots of photos. I want our emails to be opened…so I treat it as if I am writing to just one customer (our avatar, who I named Connie years ago.) I try to include things that I know “Connie” would like. The purpose of our weekly email is to invest in relationships with our clients. We reward them for opening the emails through coupons, gift certificates and “email only” offers. This is the bread and butter of marketing for our business.
The promotions in our store run from Wednesday through the following Monday or Tuesday, so my weekly email goes out either Tuesday night or Wednesday morning. There are a few exceptions to this schedule because of events we are holding, but this is our schedule for most of the year.
I know for many of you, you don’t run promotions for a full week, but because of where we are located (out in the boondocks) most of our customers have to drive 15-60 miles to come to see us! I want to be sure that we are serving them by making it convenient for them to plan a time to come to the store. Of course, you will need to adjust this to meet the needs of your clientele.
Start with Email:
The reason that I start with our weekly email newsletter, is that it gives me great content to re-purpose into social media posts. I can link several recipes into Facebook and Pinterest that will run over the next week. I can also schedule out links to our how-to videos onto Facebook.
My goal is to pre-populate our Facebook schedule with at least 2-3 posts ahead of time (done on Tuesday for the next week) and still be able to pop in “LIVE” posts of photos of customers, new arrivals, local happenings, etc.
Tuesday is also the day that I look ahead to plan other marketing. We also do traditional forms of advertising such as television, radio, newspaper, catalogs, postcards, brochures, etc. so Tuesday is the day that I devote to creating our ads, meeting deadlines, setting our marketing schedule, etc. This way, my mind stays on the same path, and I am better at coordinating our advertising efforts across all of these mediums.
Today’s ACTION Plan:
I want to be in full disclosure here…just in case you think that my week runs in perfect accord with what themes I have on each day, it just doesn’t work out like that! My life has it’s fair share of craziness just like yours does. Things go wrong. Ice Storms Hit. A staff member gets sick. You have a week of market and get off schedule…that’s real life.
However, by theming your days, you know right where to get back on to get your most important work done! Also, I don’t spend all day working only on the “theme” for that day. The change I have made though, is that I am not jumping around from theme to theme as I know that if it is marketing work, it will be done on Tuesday. If it is financial, I will take care of it on Monday, etc. Of course, there are always exceptions!
Do the work! Get out a calendar and pencil in some major themes of work that you must get done on a weekly basis. Most everything you do will fall under 5 or 6 “umbrella themes.”
To quickly recap…
Tuesday’s theme is Creative work. Marketing, writing weekly Email, create and schedule out Facebook posts, Pinterest and Instagram. Write Blog Post, etc.
Tuesday’s are my creative days, so whether it’s a blog post, an email newsletter, or social media posts that I’m working on, Tuesday is when I’m going to be focusing in on that single theme and getting everything I need for that week (or the next) completed.
Get specific! Instead of me just saying “On Tuesday I’m going to write”, I might say “On Tuesday I’m going to write 1 email newsletter, 1 blog post and 12 Facebook Posts. This way I can check it off of my list and know I am accomplishing my goals.
We’ve got a helpful FREE resource for you today! Would you take a minute after this Podcast ends and stop by RemarkableRetailer.com? On the right side of the page, you’ll see my picture…click the button to sign up for our email list and you’ll get a link to our Remarkable Retailer Resource book right away. I think you’ll find some great information there!
Are there any questions today? What are you struggling with as a business owner? How do you deal with your inbox? Do you have any great event ideas that you would like to share?
I know TIME is your MOST VALUABLE ASSET, and I never want to waste a single minute… THANK YOU so much for joining me today! I love being a part of this group of Remarkable Retailers!
My goal is to bring daily energy, experience and insight along with tips and tactics to help you grow your business!
If you’ve just discovered Periscope, or these Podcasts, let me introduce myself: my name is Vicki Adrian…I have been a small business owner of Adrian’s Boutique in the community of Buhler, Kansas for over 32 years. I love to brainstorm and bring experience and insight to help small business owners thrive in today’s economy. I believe that the BEST way to build a successful business is to create a Rock Solid Client List and then to take care of those customers for life!
If you would like to work with me to Build Daily Habits and grow your business, You can get in touch with me at Vicki@RemarkableRetailer.com. I would love to “Talk Shop” with you!
If you would rather watch this episode on Video, click image below.
Recap of Previous Episodes in this series:
Several months ago I implemented a simple technique that has helped me become more efficient, get more done and makes my life a little less hectic. After a conversation with my friend & colleague, Carol Keplinger from Timeless Traditions last week, I recorded Episode 117 as an overview of how to block schedule your work, and have decided to focus on this subject on our scopes this week.
It’s called theming your days.
Whether you love planning and execution or hate it, theming your days can help you do both without having to hold actual planning sessions and meetings with yourself every day. There’s nothing complicated about it.
Establish your themes:
First part is simple: what tasks are required in your business in order to make it run? Or, in other words, what do you do on a regular basis that actually creates your business? Get out a piece of paper and make a list of the things that you MUST DO so that your business runs smoothly…
Some examples might be:
- Creating a marketing plan
- Writing Facebook posts
- Emailing a weekly newsletter to my list
- Hosting Events
- Placing orders for product
- Email Management
- Social Media
- Financials & Paying Bills
- Time on the Floor with Customers
- Sales Training for Staff
- Morning Meetings
…you get the idea.
Now pick 4 to 5 themes that are recurring for you and that, together, create your business.
Then schedule it. Get it written down on paper! Once you have your themes, create a Monday – Saturday schedule around them, giving each day of your “work week” a theme.
We are working hard on something NEW that is just around the corner. I can’t wait to launch our “Remarkable U Academy” online membership group. This will be a private Membership Community of self employed, entrepreneurs…including retailers, local restaurant, service business & salon owners, who work hard to be exceptional entrepreneurs and savvy shopkeepers!
Of course, I would love to have the opportunity to work with you personally! Just Go to www.RemarkableRetailer.com , Click on “Work with Vicki” and you can schedule a 15 minute Complimentary Coaching Session.
Again, the book we’ve been talking about this week is called “HQ: The Hope Quotient” by Ray Johnston. l have posted it over on RemarkableRetailer.com and on our Facebook page.
I look forward to seeing you right here next time! Until then, whatever you choose to do in life, make it REMARKABLE!