Podcast 008: Terri King ~ Creativity Reigns!

Terri King
Chief Creative Officer & Owner 
My Secret Garden ~ Bay City, Michigan

Today’s podcast guest is one of the most creative, gifted, savvy, smart and yes, REMARKABLE retailers that I have ever met, and she is a great friend and retail accountability partner! Terri King is the owner of My Secret Garden in Bay City, Michigan. Today you’ll hear some words of wisdom from this exceptional entrepreneur!

Terri King, My Secret Garden

Pure Imagination!
Terri brings passion and incredible creativity to her beautiful store in Bay City, Michigan.  Her store encompasses over 7,000 square feet and the displays are absolutely delightful!

Terri scours markets in Atlanta, Las Vegas, Chicago, High Point and locally to bring the best selection of unique products to her customers. Constantly changing merchandise and displays keep My Secret Garden fresh and exciting!

She is highly respected within the Retail Community and has been featured in several publications including GiftBeat and the Off-Price Market Magazine, along with many articles in her local market area.  Her shop is a true destination shopping location for locals and those who travel to the Bay City, Michigan area. Her shop buzzes with creative displays and fun events for customers!
~Click “Continue Reading” for photos and details!

Email Marketing: Second Chance at Success! (Part Two of Two)

The best time to plant a tree was 20 years ago. The second best time is today.

~Chinese Proverb

“The botanical basis of this proverb is clear enough. Because it takes a long time to grow a tree, to have a nice-sized tree today, one should have planted it 20 years ago. But the second part of the proverb makes it clear that there is no sense in putting off planting a tree into the future because they take so long to grow. In fact, because they take so long to grow, the sooner they are planted the better, and planting a tree today is preferable to planting one next week.” David Mermin

Second Chance Email Marketing

So what does all of this talk about planting trees have to do with running a small business?

In talking with retailers and small business owners from around the country, I hear a very common theme when it comes to Email Marketing…they know that they should do it, they just don’t get it done! Despite all of the statistics and research that proves that email is an extremely effective tool to communicate with their clients, most retailers are not getting a regular, weekly email out to their customers. We need to find a way to simplify the process and maximize the time investment!

In Part One of this series, we provided you with a FREE E-Book on Email Marketing. Today we’re going to give you an easy method that I accidentally stumbled upon to get up to 50% more opens from the emails that you do create. It’s worth clicking the link and reading the rest of this post!

Email Marketing: Second Chance at Success! (Part One of Two)

The best time to plant a tree was 20 years ago. The second best time is today.
~Chinese Proverb

I’ve always liked this proverb and find it applies to many common dilemmas. The best time to see a doctor about a worrisome symptom was probably the day after you noticed the symptom. The next best time is today. The best time to start a large project at work or a term paper at school was shortly after the task was assigned. The next best time is today. And for our subject today, the best time to start building your email list was the day you opened your business, but the second best time is today!

Email Marketing ~ Second Chances, Part 1 of 2

Today we look back into our email archives to the very beginning of our Email Marketing Story, and give you a place to START.

We’ve also included a link to our FREE Email Marketing Ebook to give you that push and help you get started.

As the quote above suggests, TODAY is the second best day to get going with consistent email marketing!

Podcast 007: Molly Wilson ~ Rock Star Entrepreneur!

Today’s Remarkable Retailer episode features an interview with long time friend and exceptional entrepreneur, Molly Wilson who owns molly & drew – The Beer Bread Company.

Screenshot 2014-12-30 20.14.03

The Beer Bread Company’s fearless leader is a small-town girl with a big-city spirit. After ten years in retail, she brought that spirit, heart, and experience to her new role as owner of molly & drew. Molly’s young family is ‘on the team’ – daughter Samantha loves to add strawberry soda to American Original Beer Bread Mix while her son Wilson craves the BLT dip with crackers.

molly & drew had their beginning in small-town Iowa with 100 bags of homemade beer bread mix at a craft show. Today, they’re in thousands of retail stores around the country, BUT they’re still inspired by the small town values and work ethic that started them on this amazing journey.

“Born and BREAD (we couldn’t resist!) in the heartland, our products, just like our people, are INSPIRED! We are inspired daily by our families, our friends, our work, and our customers.” ~Molly

If you listened to Remarkable Retailer’s Podcast Episode 006, you heard about our decision several years ago to set our store apart by offering gourmet foods and totally committing to that department as a way to enhance the shopping experience for our customers at Adrian’s Boutique. molly & drew – The Beer Bread Company has been an important part of our gourmet department and a consistent top seller!

I think you will LOVE this interview! Be sure to stay till the end where we’ll have a special offer from Molly and some great tips for the upcoming Atlanta Market.

Podcast 006: 5 Great Reasons to Get Going With Gourmet!

Be Our Guest!

I am on the same journey and quest to become a Remarkable Retailer that you are on…and have tried many different approaches to product selection over the years, but one decision that we made many years ago has continued to pay off in a variety of ways. To be a Remarkable Retailer or an Exceptional Entrepreneur, you must step outside of your comfort zone and do something that other businesses are NOT doing!

Honey Apple Pecan Dessert

Honey Apple Pecan Dessert…Click Image for Recipe

Zig when everyone else Zags!

My friend and co-worker, Sandy Brooks gave me a book titled “Crazy is a Compliment: The Power of Zigging when everyone else Zags” by Linda Rottenberg (I mentioned this in an earlier post as well), and I think adding a Gourmet & Kitchenware department to your existing store may seem a little “Crazy” to some store owners. However, you need to take steps to set your store apart from all of the other cookie-cutter businesses that are out there!

That one decision I mentioned earlier was the decision to commit to a Gourmet Foods/Kitchenware Department in our retail store, stop dabbling in gourmet foods and take our selection and our service to a new level. We made this decision several years ago and it has been a game changer for our store!  It changes the atmosphere of your business when you offer drinks and a small snack to the customers shopping in your store.

Today we’re going to talk about 5 Great Reasons to Go Gourmet!!!

Podcast 005: Q&A ~ Crazy is a Compliment!

In the end, mastering the art of entrepreneurship is not simply about starting a business. It’s about taking chances, overcoming doubts, managing risk, dealing with chaos, cultivating employees, coping with stumbles and successes, integrating work and family, and paying it forward to ensure that the next generation can dream big as well.  And it’s realizing that all those people calling you crazy are giving you a huge compliment! ~ Linda Rottenberg from “Crazy is a Compliment: The Power of Zigging when Everyone Else Zags”

Florist working on laptop

I am so thankful to the retailers who are listening to this Podcast, and appreciate the fact that they are willing to listen even while I am learning to “find my voice” as a new Podcaster.

My desire is to bring real world inspiration and education to retailers and entrepreneurs who may be struggling with different issues in their business.

This week a listener sent an email with several questions and I am honored to try to give some feedback. Here are a few of the questions along with  my responses.  You can read this synopsis, or just listen to the podcast.

What did you include in the goodie bags for the fashion shows ?
This time we had a cute Houndstooth Bag with Pink & Black Tissue, which tied into our table decor and the Vera Bradley lead up to the new Houndstooth pattern coming in December.  Inside we had a Thymes Frazier Fir votive candle (which we can only order once per year for promotional purposes. They are FABULOUS!  We had purchased some really nice necklaces/earring sets on clearance, then we included a cute scarf in each of the bags.  We also included a $10 off $10 purchase for the store Gift Certificate. 

Podcast 004: Ready for your next Opportunity?

© Rawpixel - Fotolia.com

© Rawpixel – Fotolia.com

Thank you for taking time to listen to today’s Remarkable Retailer Podcast. We’re going to look at Preparing for Opportunities that will come your way.

Which Comes First?
It’s always hard to know which comes first, the Opportunity or the Preparation. I think it always goes hand in hand. We are “given” opportunities because of preparation and follow through we have done on other projects. When one of your staff members really steps up to the plate and delivers an exceptional project or does a great job in a particular area, it is easy to open the door for additional opportunities to that person. In the same way, as leaders of our team, when we are given an opportunity, we need to go outside of our comfort zone, walk through those doors, and take the leap!

Recent Fashion Show = OPPORTUNITY for Growth
In this episode, we talk about a recent Fashion Show and Gourmet Dinner that our store hosted for about 165 ladies. There were some real challenges to hosting this event. First of all, our store is too small to host that type of a crowd, and in our little town, there isn’t a restaurant or venue that would seat that many people. We had to think creatively and “outside the box” and host this event in a neighboring town about 15 miles away. This provided lots of opportunity to be very well prepared by the night our event rolled around!

We had to coordinate models, a trailer to transport all of the clothing, decorations, goodie bags for our attendees, staff members and more. Because the private club has other events during the day, we had a limited time for setting up our event. This made coordinating and planning our schedule down to the minute even more important. Fortunately, this was the fourth time we have hosted a large event like this and we have learned a lot along the way! We still struggled with some last minute details! Fortunately, those were all behind the scenes and the night was magical for our clients!